strategy first

At Stratus, strategy is our core service. We deliver strategic thinking and counsel as work is in progress, as well as formal strategies and plans for marketing, communications, branding and business development. We take strategy from research to implementation.

Stratus focuses on five areas of interest:

  • Business Results – achieving business results for our clients is our purpose
  • Value for money – we help our clients think through their needs logically
    and strategically before spending valuable dollars
  • Strategic Integration – our approach is objective, 360-degree, media-and
    channel-neutral. Strategic ideas need to be applied to all audiences,
    channels, media and points of contact
  • The Internet and Social Networking – today’s internet and online technologies
    have opened a whole new realm of communications that is essential
    to every organization
  • Partnerships – effective communications are based on networks and alliances

For all of our clients, Stratus develops a simple logic model which provides a framework for strategic thinking and drives effective tactical and creative implementation.

Sun Tsu: "Strategy without tactics is the slowest path to victory. Tactics without strategy is the noise before defeat".

strategy work

Our strategy and planning clients include:

    • AHFMR – Alberta Heritage Foundation for Medical Research
    • Alberta Human Resources and Employment – datalink and the Office of Statistics and Information
    • Alberta NetCare – Alberta Health and Wellness
    • APEGGA – Association of Professional Engineers, Geologists and Geophysicists of Alberta
    • Bow Valley College
    • Calgary Interfaith Food Bank
    • Calgary Meals on Wheels
    • Calgary Regional Partnership
    • Canadian Professional Meat Cutters Association
    • Economic Development Alliance of SE Alberta
    • Enform
    • Grande Prairie (Municipal Government)
    • Habitat for Humanity Calgary
    • Hinton (Municipal Government)
    • Metro Continuing Education (Edmonton)
    • Petroleum Human Resources Council of Canada
    • Primary Care Initiative – AMA and Alberta Health and Wellness
    • Sovereign General Insurance
    • Western Canadian Health Lines